Traditional Business into E-Business

In this digital world, people’s buying decision starts with the search on the internet. They look for information about the brand, products and services first and then make up their mind to buy. If you are still doing the business a traditional way, you may lose out many potential customers, so, its time you make that paradigm shift. However, you must be wondering how to convert your traditional business into an e-business and how would you grow it. Don’t worry, we are here to help.

You can hire SEO services in Melbourne as they can help you develop and execute your e-business strategy in a highly cost-effective manner and in a significantly reduced time frame.

The decision to change from traditional business method to e-business is a big step, but has many benefits and lead to tremendous business growth. While many of your business processes and operations will be the same, there are certain things you need to consider.

  • Operating Procedures

The first step in converting from traditional business into e-business is to document in detail all your business operations. Plan out each step in the process, starting with how to receive orders, fill them and ship them to your customers. Also, build customer services and procedures for returns and refunds. Much of the e-business can be automated so you would need less staff to handle the same number of orders as before. However, you may need to include plans to handle expanding quantities of orders as the e-business runs 24/7.

  • Build a Website

When converting a traditional business into e-business, building a website is imperative. A website will be the face of your business where people will visit to know about you, what kind of product or services you offer and this will also help to instil the brand in the customers’ mind. However, when building a website, make it attractive, easy to navigate and highly functional. The pages on your website should load quickly and be responsive as people tend to make searches through various mobile devices. The website should have all the necessary information, but not crowded. Do build a website as unique as your business, hire a professional designer.

  • Advertising

As in traditional business, advertising is important for customer acquisition so is in e-business. The only difference is the type of method used, e-businesses use digital marketing to spread brand awareness, increase customer base, grow, increase ROI and brand loyalty. However, digital marketing is an umbrella term with different tactics which can be tailored according to the business needs.

Commonly used methods to bring customers to your website are PPC (pay-per-click) advertising, where you pay each time someone clicks on your ad. The other one is providing useful content, however, it needs to be optimised with keywords related to business to help search engine catalogue pages as highly relevant to the search topic. Search engine optimisation helps in that which is another digital marketing tactic. You need to have knowledge and ability to make it work effectively and if not then hire the SEO services in Melbourne to help you optimise your website.

The above-mentioned are the steps to successfully convert the traditional business into e-business. However, just remember, once initiated the process must be continuous, integrated and focused.

Online Business

Starting an online business is not an easy undertaking, there are many things to take account of before you even get your business off the ground. Often new businesses fail within the first few years of starting because they don’t plan adequately or neglect to consider the magnitude of the task ahead.

Here are some tips to help you get started and run a successful online business.

  1. Know your niche

People have been doing business online for decades and you can expect to find plenty of competition in the digital world. So, if you want to stand out from the ever-growing competition, you need to find a new niche market and make it the centre of your online business. But how do you do this? You need to think about who you are planning to sell your products or services, visit online forums to see what questions and problems people have and do keyword research.

  1. Write a business plan

Once you know your niche and the customers you would be selling to, the next step is writing your business plan. It is a blueprint for your business and will guide you through the process. Include all your relevant goals and time period to complete them, include your mission as well. The business plan should be reviewed from time to time to check whether you are on the right path or not.

  1. Register your domain name

There is no online business without a domain and a hosting account. Decide on the name for your business and then get it registered. The name you choose should be easy for customers to remember and should not be similar to the name of your competitor or another company. The name of your online business should match with your domain name as closely as possible otherwise customers will fail to find you.

The above-mentioned are few of the tips to start an online business.